Blogging is an extremely important way to boost awareness of your brand along with a myriad of other benefits. Honestly, we could not state enough how important blogging is to you and your business.

Okay, now let me take you through five reasons as to why blogging should be an integral part of your online business campaign.

#1 Boost Search Engine Optimisation

Having a regular blog post on your site can really help drive internet traffic to your door. Google and other search engines are constantly searching for new content. If you think of your website, be honest with yourself and ask how often you actually update them with fresh content. I’m betting it’s not often. Not often enough to peek the interest of those all powerful Google algorithms.

By blogging, you are constantly updating your website with new content and search engines will pick up on that fact, driving much desired organic traffic to your door. Blogging also gives you the golden opportunity to work in those extremely important keywords.

#2 Show that you are an Authority in your Field

To be an excellent blogger, you need to understand your audience and the questions they need answering. If you fill your blogs with useful information that your readers need, you will establish yourself as an expert in your field. If you help your readers solve their problems, you will build a bond of trust between you. Your audience will see you as the go to business for their needs. And trust is essential for a long-term, on-going relationship.

#3 Connecting with your Audience.

Blogging gives you a golden opportunity to connect with your audience. You will be able to ask them questions at the end of the blog post and get them engaged with you. You will be able to get to know their wants and needs more efficiently and show them you are willing to listen to their needs and provide them with the exact solution.

#4 Social Media

We all know how hard it is to constantly create engaging and fresh social media posts; why not use your blog posts to strengthen your reach and content? And by using your blog posts in your social media, you can drive a fresh audience from your social media directly to your website.

#5 The Joy of Sharing

If you have useful and insightful blog posts on your website, then people visiting your site are likely to share your content with friends who have a similar need. Their validation cements your reputation, whether they link, tweet or mail your content to others, you are further establishing yourself as an authority to be reckoned with.

The real beauty of blog posts is that they just keep on reaching. As soon as your blog post ranks upon the search engines, traffic will continue to find your post even years down the line. They are a long-term, free marketing plan that you can use right here, right now.

Conclusion

Blog blog blog blog and keep on blogging. Sit back and enjoy the results while you’re at it.

If you need to know more about blogging and what you need to think about, please read this extremely useful article from Hubspot