It’s well known that an image speaks a thousand words and this is especially true when posting on social media. Visual content is more than 40 times more likely to get shared on social media than any other type of content (Source). In this blog post we want to discuss why images are so effective and how you can create greater engagement through images.
Creating an aesthetically pleasing image
The Golden Spiral
There is something known as the golden spiral which is commonly used in photography to create a more aesthetically pleasing image. The golden spiral was discovered by Fibonacci to be present throughout nature, from flower petals to hurricanes and the milky way.
Long story short, our brain has to process everything our eyes see. The quicker it can process something, the more pleasing it is. Any image with the golden ratio is processed faster by the brain, so it sends a signal that such an image is aesthetically pleasing.
There are a number of apps available which will help to use the golden spiral and create an eye pleasing image.
Sharing your images
Content with relevant images gets 94% more views than content without relevant images (Source).
Facebook posts with images see 2.3X more engagement than those without images so make sure that all of your posts have relevant images with them (Source).
Invest in some professional photography of your products or have some graphics created to support your branding and posts on Facebook.
Pinterest is based on sharing images. Users can either add their own images (pins) or “re-pin” ones that other users have added. Pins can also be linked to a website making it a great source of traffic to your website. Pinterest has a huge rate of image sharing with over 80% of pins being re-pins compared to 1.4% of tweets being retweets. (Source)
For more information on Pinterest, take a look at our Pinterest for Business Guide
Instagram is another social media channel that revolves around visual marketing. With more than 500 million users and 300 million of these using it on a daily basis (source) , it’s a profitable source of new clients. Filters can be applied to the images to make them more attractive and hashtags are very effective.
Different types of images
Behind the Scenes
Give your viewers a sneaky look at what goes on in your office. These images will help you connect with your audience on a personal level
These can be created on websites such as Quozio.com and Picfont.com. They are particularly effective in making testimonials or quotes look attractive. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later (Source).
Infographics are a way of getting large amounts of information or statisticsto your audience in an attractive way. They are also more likely to be shared on social media, especially Pinterest.
Optimising your images
It’s important that you use SEO to optimise your images and ensure that they will be found by Google. Google crawlers will use your optimisation to search through your images and pick up on the keywords you have used when people search for them in Google. Alt tags are especially important as they are used by screen readers, the browsers used by blind and visually impaired people, to tell them what is on the image.
If you are using WordPress then it should be simple to fill out the alt tags and title tags in the media section of your website.